You've come a long way, and your organisation has achieved success. You're ready for the next level. And yet you’re spending more of your time doing than leading. Your people don't get it like you do; they're not all on the same page. You're not making enough profit. It feels like you've hit a ceiling, growth has stalled, and no matter what you do you can't seem to break through. You've tried quick fixes and new initiatives but they don't seem to be working. Something has to change.
Maybe you're looking for advice, for help making change happen, or for mentor support; perhaps you're thinking about a NED to help move your business forward. Or maybe you just want to find someone who knows what it's like to run businesses, to be an entrepreneur, and to make a difference. Someone who can help you do the same.
If so, you're in the right place. Read on!
I'm Peter. I make things happen. I change things for the better. I have been described as a fixer, a master storyteller, a catalyst for change, a problem solver, a confidence builder, a visionary and a mentor. In truth, I am all these things. But most of all, I have passion for helping people and organisations grow and achieve great things, and I am skilled at bringing about significant positive change.
My career has spanned all sectors:
10 years in investment banking advising and supporting global corporations with financial risk management
5 years as CEO of a subsidiary of Mars Inc (global confectionary to pet food manufacturer), starting the first ever Mars service business
6 years with The Prince’s Trust, as Regional Director for Yorkshire, East Midlands and the North East, with responsibility for national strategy development.
3 years as Chair of a further education college in failing financial health in need of rescue.
8 years as CEO of start up charity, Forget Me Not Children’s Hospice, growing the organisation from £400,000 a year to £5.2mio annual income, and from half a dozen employees to more than 150.
My 30 years’ senior leadership experience has taught me what it takes to navigate the journey all organisations must take to succeed and survive: how to get from vision to strategy, and from strategy to consistent and successful delivery.
THE BIRKEBEINER STORY
In the early 1200s Norway was in the grip of a civil war. The King of the ruling Birkebeiner party died, leaving a baby boy as his only heir. The opposition Bagler party set out to kill the child and take power.
On Christmas Eve, as the Bagler army approached, two of the strongest and bravest Birkebeiner warriors set out on an epic journey. Holding the baby in their arms, they decided to ski across the mountains to try to reach safety, some 200 miles away. The journey was full of danger, and skiing through the darkness and the blizzards made it almost impossible. But they never gave up, and after more than 20 hours of the most hazardous conditions imaginable they finally reached safety, ensuring the survival of the young prince. The perilous journey was worth their efforts: At the age of 13 he was crowned King of Norway, ruling for an unprecedented 46 years, and he brought peace and prosperity to the country throughout his reign.
Every year, that treacherous and celebrated journey is commemorated with a mountain bike race across Norway. The more I learnt about the journey taken by the warriors, the more it felt like I had travelled that same path many times in my professional life – taking organisations from the start of their journey, turning a vision into a reality, keeping ahead of the competition, dealing with the multiple challenges which every organisation faces, and helping them grow and prosper.
WHAT I DO
I have started and grown businesses and organisations in the private and charity sectors, and driven change in the public sector, and I continue to own and develop businesses now. The organisations I have led have experienced transformational change through my approach, resulting in tenfold growth in revenue; recognition in the Times Top 100 Companies to work for; ‘Outstanding’ rating from regulatory bodies; royal patronage; service innovation; and a reputation for doing things differently.
The journey the Birkebeiner warriors took is symbolic of the journey all organisations and their leaders must take to be successful. Beginning with a vision, leaders must be able to navigate the treacherous journey from vision to strategy, and from strategy to successful delivery. I have successfully navigated the journey across the mountains many times.
My mission is to show you the way and be there with you on that journey. As well as experience, I bring a proven model of success - the map to help you navigate your way across the mountains: “The Birkebeiner Way”.
WHO I WORK WITH
I work with people and organisations in all sectors who want to change things for the better in their organisation, who are scaling up or improving what they do. People who want to take the journey; who are brave enough to cross the mountains, who have the ambition and spirit to try.
I work across sectors. I stay with leaders and organisations for weeks and months, not just a couple of days. I will be there with you for as long as you need me on the journey.
THE BIRKEBEINER WAY
The Birkebeiner Way is a framework based on the lessons I have learnt over the past three decades – in short, a way of navigating the journey ahead of you. You can think of it as a map to take you safely across the mountains.
The Birkebeiner Way is a 6 step process covering:
VISION: refining your vision so it drives and inspires; capturing your goals and plans on a single page
COMMUNICATION: sharing your vision and brand in a clear and inspiring way to get buy-in from people inside and outside your organisation
PEOPLE: ensuring you always have the right people in the right seats
MOMENTUM: solving issues quickly, making all meetings powerful drivers of actions, and keeping your goals current, relevant and shared by everyone
MEASURES: tracking the right numbers so that with fewer than a dozen of them you know how your organisation will perform in the weeks and months ahead (not the months already gone!)
PROCESS: documenting your key processes so that the important things get done consistently regardless of who does them
WHAT YOU GET
My approach is not one size fits all. You may need a mentor to work with you, someone who has successfully navigated the journey many times. Your business may benefit from a NED with broader experience than you have in your organisation now. Or you might be looking for a review of your strategy to help you move to the next level, and a proven framework to use for this.
What you will get is something which is right for you and for your organisation, whatever form that takes. You will get the benefit of my experience and my support.
Most importantly you will get more time for you as a leader so you can focus on the things which make a real difference to your organisation; more income and profit; and ultimately more impact for you and for your organisation
The initial meeting (usually about 60 minutes) is free. During this time, I will want to learn as much about your objectives as I can, tell you more about what I can bring, explore the possible ways we might be able to work together, and ultimately whether we are the right fit. If we are, then I will build a bespoke plan for us to discuss and agree upon.
The cost depends entirely on the plan we agree upon. Some journeys are shorter with a clear end point; others are longer and more complex. Either way, all costs are clearly agreed upfront, so there are no surprises
My approach is not just theoretical. It is evidence based. I am not part of a faceless consultancy firm who have little or no experience of running businesses themselves. I have been there. I have successfully navigated this journey many times. I have experienced the highs and the lows, and I have learned many valuable lessons.
You get the reassurance of knowing that you are working with a person who inherently understands the journey you are on, and the added assurance of a proven model with a framework which works time and again.